March 31, 2023


Categories: University, Department, Website

10 Elements of a Successful University Department Website

A university department website is a critical tool for communicating with students, faculty, and the wider community. A successful department website should be informative, easy to navigate, and visually appealing. Here are the top 10 elements of a successful university department website:

1. Clear and concise navigation

Clear and concise navigation is essential for any successful department website. Use easy-to-understand menu items that are logically organized and prominently displayed on your homepage.

2. Clear calls to action

Include clear calls to action on your website, such as “Learn About Our Research,” “Meet Our Faculty,” or “Contact Us.” These calls to action can help drive conversions and improve user experience.

3. Contact information

Make it easy for visitors to get in touch with your department by including contact information such as phone numbers, email addresses, and physical addresses.

4. Up-to-date content

Keep your website’s content up-to-date to ensure that visitors are getting accurate and relevant information about your department. Regularly update your website with news, events, and other relevant information.

5. Faculty and staff profiles

Include profiles of your department’s faculty and staff members. This not only helps visitors get to know the people behind the department but also adds a personal touch to your website.

6. Research and publications

Showcase your department’s research and publications. This helps to highlight the expertise and accomplishments of your faculty and can attract new students and collaborators.

7. Mobile responsiveness

Make sure your department’s website is mobile responsive, meaning it can be easily viewed and navigated on a mobile device. This is essential as more and more visitors are accessing websites on their smartphones and tablets.

8. Courses, program info & application requirements

Your department is only as strong as the students you attract. Serve prospective and current students by making information they will need easy to find. Include a list of your department’s courses along with descriptions, prerequisites, and other important information.

9. Social media links

Include links to your department’s social media profiles, such as Twitter, Facebook, and LinkedIn. This makes it easy for visitors to connect with your department and stay up-to-date on news and events.

10. Visual appeal

Your department’s website should be visually appealing, with high-quality images, graphics, and videos. This can help engage visitors and create a positive first impression of your department. Learn more about consistent design.


A successful university department website should be informative, easy to navigate, and visually appealing. By including these top 10 elements, you can create a website that effectively communicates your department’s message and engages visitors.