May 22, 2023


Categories: Research, University

Showcasing Research Impact

Your research lab or academic department website is potentially a powerful platform to showcase researchers’ work. However, with the ever-increasing volume of research available online, it is essential to present your work in a manner that captures attention, effectively communicates impact, and engages your audience. This article aims to provide a comprehensive guide to help academic websites effectively present research and maximize its impact.

Develop a Clear and Engaging Research Summary

The first step in presenting your research on an academic website is to create a clear and concise research summary. This summary should succinctly convey the main objectives, methodologies, and key findings of your research. Use non-technical language to make it accessible to a broader audience. Additionally, consider incorporating visual elements like graphs, charts, or infographics to make your summary visually appealing and engaging.

After this initial high-level view you’re free to dive as deep and technical as you want. Link to academic publications, include technical diagrams, share computer code, provide links to download datasets, or whatever is appropriate for your work and findings.

Highlight Significance and Impact

Demonstrate the significance and impact of your research to capture the attention of your audience. Explain how your work contributes to the existing body of knowledge, addresses a critical research gap, or offers practical applications. Consider using real-world examples or case studies to illustrate the relevance of your findings. By highlighting the impact of your research, you will attract both academic peers and stakeholders from various fields.

Keep in mind the old adage “an image is worth a thousand words.” Especially for a lay-person, a well-thought-out diagram or illustration may communicate more effectively than paragraphs of explanation. Plus, if the press were to pick up your research for wider dissemination, they will need an easy way to capture the attention of the masses.

Provide Accessible Formats

To cater to diverse audiences, provide your research in multiple formats. Alongside traditional research papers or articles, consider offering alternative formats such as video or animated presentations, audio, or interactive data visualizations. These formats not only enhance accessibility but also allow for greater engagement and knowledge dissemination.

Video in particular is powerful for sharing on YouTube, Twitter or Instagram. If you embed a long-form video from YouTube, you may also want to grab short clips that can take advantage of YouTube Shorts and other social sharing platforms to drive people to your site.

Design and Navigation Matter

A well-designed and user-friendly website is essential for effectively presenting your research. Ensure that your website is visually appealing, with a clean layout and intuitive navigation. Use appropriate fonts, colors, and imagery that align with your research field and branding. Make sure that your research is easily accessible, with clear sections and subheadings that guide visitors to relevant content.

Incorporate User-Friendly Search and Filtering Options

If your academic website hosts a substantial volume of research content, it is crucial to provide robust search and filtering options. Implement a search functionality that allows visitors to quickly find specific research papers or articles based on keywords, authors, or topics. Additionally, enable filtering options, such as publication year, research area, or methodology, to help users narrow down content to exactly what they’re interested in.

For a research lab, you may not have a huge volume (hundreds) of research results, but you should at least have a strategy for highlighting and/or filtering research items to best serve site visitors.


Effectively presenting research on an academic website is crucial for maximizing its impact and reach. By following the guidelines outlined in this article, you can create an engaging and accessible platform that showcases your research effectively. Remember to provide clear summaries, highlight impact, offer accessible formats, use good website design and navigation, create engaging multimedia content, and incorporate user-friendly search and filtering options. By implementing these strategies, your academic website will become a powerful tool for showcasing research impact and facilitating knowledge dissemination within the academic community and beyond. Leverage the potential of your academic website to make a lasting impact with your research.