Good search engine optimization (SEO) practices can help your site rank higher in search engine results pages (SERPs), drive traffic to your site, and increase the visibility of your work. Here are some tips for maximizing the SEO potential of your academic website. 1. Conduct keyword research Keyword research is the foundation of good SEO. […]
Archive for the
‘University’ Category
As a university department or research lab, you aren’t trying to drive sales of some product. But, you do still have objectives to accomplish with your website. It’s essential that your website has a clear call to action (CTA) that encourages visitors to take a specific action. A CTA can help you increase conversions, improve […]
As universities continue to expand their digital presence, it is becoming increasingly important to incorporate multimedia elements into academic websites. One of the most effective ways to engage visitors and communicate complex information is through the use of video content. In this blog post, we will discuss the benefits of incorporating video into your academic […]
Designing and maintaining a research department website can be a challenging task. In this article, we will discuss five common mistakes you should avoid when creating or maintaining your website. Neglecting Mobile Responsiveness The majority (60%) of website views are from mobile devices. Therefore, it is critical to ensure that your website is mobile-responsive. A […]
A university department’s website is often the first point of contact between the department and its various stakeholders, including prospective students, current students, faculty, staff, alumni, and the wider community. A well-designed and maintained website can significantly impact a department’s reputation and visibility, helping to attract new students, faculty, and funding. In this article, we’ll […]
Recruiting the right people is a crucial step in the success of any academic department. A well-designed website can play a big role in attracting and hiring the best candidates. This article provides tips and best practices for using your department website to attract and recruit top talent. Make Your Website User-Friendly A well-designed website […]
Branding in the academic world refers to the process of building and promoting your distinct identity within the higher education industry. It involves creating a personal brand that accurately represents your skills, experience, and values, and promoting that brand to potential employers, peers, and other stakeholders in the academic community. With the increasing competitiveness of […]
Design is often a weakness in the world of academia. Scientific research labs conduct experiments and discover new knowledge… In the humanities, new insights about human interaction are uncovered… University departments acquire and allocate resources to advance their mission… Volumes of content are produced to release this new-found knowledge to the world… In those efforts, […]
A strong online presence is crucial in today’s digital world. Whether for a university department, a research lab, a clinical trial or any kind of academic group seeking to advance knowledge, there are some main steps you will need to go through to create an effective website. With so many aspects to consider, it can […]
Having a strong online presence is increasingly important for university departments in today’s digital age. With the majority of individuals relying on the internet for information and resources, a well-designed website can be a valuable tool for enhancing a department’s visibility, reputation, and communication with stakeholders. In this guide, we will discuss some of the […]
Latest Blog Posts